Saturday, February 24, 2007

What is in a Website? Or isn’t, but should be

Designing a website that is user friendly is equally as important as designing it neurologically friendly. Imagining how others would feel and react to the content, and creating an ‘easy on the eyes’ experience is essential to building a website with broad appeal.
Our life experiences and the use of our five senses dictate our reactions. We all use our nervous system differently to learn and absorb information. Some learn visually, while others prefer hearing or feeling.
When designing your website, it makes perfect sense to try and balance the content to satisfy as many visitors as possible. Personally, I know that a website that is comprised of mainly text doesn’t motivate me enough for me to stick around and read pages and pages of text. I would much prefer to see some graphics and tasteful pictures, with a relaxing color scheme. This is because I am a visual learner, and would prefer a balanced variety. A site full of clashing colors and too many bright flashing banners would quickly make me close the browser!
Catering to the auditory person by installing a video with sound onto your website is also an option. There are plenty of people who would prefer to listen rather than read. Ensure that the recording of the voice is of good quality and the tone and speed of the narrator is such that it won’t irritate the listener. Making the sound optional will add versatility that will satisfy the visitors that don’t prefer this mode of focus.
For the kinaesthetic person, how do you keep their attention? They can’t touch the website after all! The design would have to present a warm, fuzzy feeling that will motivate that person to stay and learn more about your site. Use quality graphics and images that portray your websites topic. For example, pictures of ice cream should simulate how it would feel eating the sweet, creamy, cold treat. A picture of an apple should make your guest want to bite into a juicy apple! Pictures of the beach should portray how it would feel walking barefoot in the white sand. Ultimately, you should try to reveal to the viewer something that reminds them of a previous, happy experience that will then create the warm fuzzies!
Next to designing your website around the five senses, making your site easy to navigate is of great importance. Allowing your visitors to get lost on your website will quickly cause frustration, so provide a good roadmap.
Have fun creating a website that appeals to as many people as possible and watch your stat counter soar!

Written by: Tammy Akmens
http://www.liveworkathome.com

Wednesday, February 21, 2007

Make Money With Top Search Engine Rankings

Its no secret that Google gets most of the traffic on the internet, followed closely by Yahoo and MSN back in third place.So if we're going to beat the next guy at getting some free search engine traffic what is required and where would you start?
Well first of all you have to realise that you aren't likely to rank at the top of most keywords overnight, infact it can take months of hard work to rank for high traffic keywords so the key here is to start with keywords you can target that don't have a lot of competition.This makes your job 50% easier before you even load a page to the internet.
Next lets look at the specific engines, google takes the longest to rank for out of the top 3 so I like to look closely at MSN search because my experience tells me that even though they dont get anywhere the same amount of traffic I can rank higher and faster here.So my first port of call is to do keyword research specifically with MSN in mind.I use a few tools here but by far the easiest way to do this is to use the free keyword reseach tool at digitalpoint.com .Here you can check keyword patterns and traffic patterns for your desired keywords to see how many searches are performed in the major engines, and also to find spin off keywords you probably would'nt have considered before.You can also check both Overture and Wordtrackers results against each other here to get a feel for how the traffic patterns are going to be for a top rank with your selected keyword.
A rule of thumb I use for MSN is that the traffic for any keyword I search in digital points tool is divided by approx 3-4 to give me an idea of the traffic in MSN.So if my desired keyword had 1000 searches per day according to both Wordtracker and Overture then I can confidently say a number 1 rank in MSN should provide about 300 searches.This doesnt mesn you will get 300 hits , in fact you may only get about half the searchers hit your site through MSN or any search engines for that matter even if you rank # 1.
So now I can confidently say a top rank for that keyword will provide approx 150 hits or visitors per day.So now we have chosen a keyword that looks good whats next?
Check out the competition on MSN.Theres no point choosing words that you realistically will never rank for .The competition pays big money to be at the top so unless you have the same budget stay away from that game.Those so called gurus of the internet will squash you .My reccommendation is to rank for terms that have less traffic and thats easier to get to #1, especially in MSN.
So what am I looking for when it it comes to my competition ? well we all know that relevant , theme related inbound, 1 way links from authority sites are the easiest way to rank # 1 or top 10.
In fact it doesnt take too many high quality inbound links to rank for thousands upon thousands of terms.So here is where the fun begins, After you have uploaded your site and optimised the page with all the relevant html tags etc then gathering links to your page is the single most important task you can undertake to rank.I am not an authority on link gathering but here are a few suggestions.
Write high quality articles about your chosen subject or pay someone to write articles , then submit them to the free article directories, here your article will be picked up by other webmasters and placed on their site with your link on them, This can create many many 1 way links very quickly for your page.
Approach other webmasters in your chosen topic and request link exchange(I personally dont do this as its boring and outdated and honestly is very time consuming)
Use social bookmark sites like del.ici.us to get your content out there and also to get you links from your tags.The search engines love social bookmark sites, I use about 25 of them and they always provide high quality 1 way links, and often with very high PR.
Write a blog about your site and link to it then feed that blog using rss or other syndication methods.this can also provide 1 way links and better results in the search engines.
Buy links. Yes buy them , a few high quality , related links with good Google Page Rank will help massively.
These few ideas I use every day and many more to get traffic and beat the next guy in the engines, especially MSN.
So there you have it a few small ideas to get you moving so go forth and "make money".
So the only thing left to do after you have achieved a top rank for a number of keyword terms is to make money from them and here are my top two ideas for making money that I use everyday.
1) Google adsense, Sign up free and place the ad code on your page and you will earn a share of each and every click visitors make from those ad blocks.
There are dozens of other places you can earn on a "pay per click " basis but Google stands out head and shoulders above the rest in my opinion.
2) Affiliate marketing, If your site or page is about losing weight, then sign up free as an affiliate to any one of hundreds of sites that sell these type of products .Then place a link on your page which has your personal code embedded into it and if a visitor clicks on your link and decides to buy then you will recieve a share of that sale.Sometimes as high 70% of that sale.
So there you have it, now go out there and make some money online, because if you dont I will do it for you.

About The Author
Calvin Leonard is experienced in the field of network marketing and internet marketing.His Main Business focus is to teach people how to
http://www.wealthsuccess.usana.com through quality business.

Sunday, February 18, 2007

Get Your Website to Profit With the Best Affiliate Programs Available

The Internet is one of the most frequently used tools for communication today. There are over millions of people who log on to the Internet every single day. Besides, with the benefits that the Internet gives, who would not want to be a part of this information superhighway.
With the Internet, you can communicate with your family and friends through emails and instant messengers, you can purchase goods and services without leaving your own home, and the Internet is one of the most promising income generating tools that everyone can use today.
In the past, you needed products or services in order to make money through the Internet. Today however, you can make money through the Internet by using affiliate programs. This program will allow you to make a substantial amount of money out of your website and is a very good home business that you would want to get in to.
First of all, you need to know what an affiliate program is and how it works in order to fully understand how you can make some money out of it. Affiliate programs is like a joint venture where you or your website becomes a partner with another website that have already developed a product or service that they are already selling in the Internet. As a partner, your job is to direct the visitors of your website to your partner website and hope that they will purchase the products or services being offered. Your website will be like the company's marketing arm, among several.
The company you plan on being affiliated to will be providing all the necessary tools that you need in order to start the affiliate program. They will be providing the links, and some companies will provide free e-books on how you can effectively earn from affiliate programs.
The best way to profit from your website through affiliate programs is by promoting your website in the Internet. The key to success in affiliate programs is targeted traffic. This is why you should think of a product or service that you would want to promote and also a product or service that you are knowledgeable about. Think about your hobby. For example, if you like fixing cars, you want an affiliate program that promotes cars, or car parts.
In your website, you will then discuss about your hobby. Make some articles and post it in article publishing websites and also in your own site. Since your affiliate program is selling cars or car parts or even car accessories, the traffic you generate in your website will have a greater chance of clicking the link or banner of your affiliate website and buy from that website. You will then earn a commission out of the sold product.
As you can see, it is very simple to earn money from affiliate programs. However, when you are just starting out in the business of affiliate programs, you have to work hard to establish your reputation as an expert in the product or service you are promoting. The best way to do this is publish your articles about a particular product frequently. This will build your reputation in the Internet and soon, you will get that targeted traffic you have been always wanting. It is also a good idea to update your website once in a while (once a week) with tips and tricks on a particular product.
The best thing about affiliate programs is that you do not have to be in front of your computer 24 hours a day 7 days a week. All you need is a few minutes of checking up in your website and also check out your earnings in your affiliate programs. Always remember to update your website frequently in order to keep your readers and keep them buying from your affiliate website.
About The Author
Steven Gerber is a professional copywriter & marketing consultant. He is a protégé of Dan Lok, the World’s #1 Website Conversion Expert, & in Steven’s totally biased opinion simply THE BEST. You will find the latest internet marketing techniques & tricks at:
http://www.websiteconversionexpert.com.