Submitting Articles to Article Directories - Simplest Way to Get Visitors

There isn’t a simpler way to get visitors than submitting articles to article directories. Submitting an article to an article directory is the most simple and effective way to gain quality traffic to your website. Many Search Gurus have considered Article Marketing to be the most effective method of gaining traffic to websites.

The process of submitting articles to an article directory is also very simple. All you need to do is write an informative article and submit the same to the Article Directory. Make sure the article is small and effective. It makes no sense to write a thousand word article and put the readers to sleep. Keep the article small, informative and simple. Your article should convey the effectiveness of your website in the best possible way so much so that it will grab the readers attention, without getting too bored.

How can my website get visitors by writing articles?

To have visitors you need to promote your website link. Every article directory allows its authors to promote their website link in the resource section of the Article Directory. Resource box is the place where you can speak about yourself, your website and your product. Keep the resource box simple as you can. If your article is informative enough then get ready for a click on your website link through the resource box of the Article directory.

Do I need to submit my article to just one Article Directory?

If your looking for good traffic and visitors to your website you have to make sure you submit your website to many Article Directories. Just submitting your article to one Article Directory will not help. You have to exhibit your website link to visitors so as to encourage them to visit your website and finally buy your product. You can get best results by writing multiple articles and submitting the same to multiple Article Directories.

By submitting multiple articles to different Article directories you are actually marketing your website in the best possible way. My advice to you would be to take the initiative of submitting at least one article to a group of article directories everyday. I understand it can be a bit boring to submit articles to different article directories. If you do not have the time you can hire the services of professional Link builders who can not just help you in writing quality article but also submit the same to thousands of Article Directories on the Internet.

The effectiveness of Article Marketing is increasing everyday. Many people have started to realize the importance of submitting articles to article directories. If you’re new to the concept of Article Directory, I hope this article must have provided you with a basic idea about the subject.

So if you’re worried as to why you have not been generating sales of your product. It’s high time that you start building links to your website through Article Marketing. To keep it simple you are not just getting back links to your website but most importantly getting quality traffic.

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Article by:
Isabel Paul is the owner of a professional Article Directory. She also provides useful Article Submissions Services.

The Trouble With Click Fraud?

Click fraud involves the process of intentionally clicking ads listed on your website for the purpose of earning money rather than intending to view the products of the advertiser. Adsense involves placing ads on your website for other businesses. The way your website makes money is determined by the number of clicks to the advertiser’s link. Most websites who participate in Adsense are honest. However, the issue of click fraud is happening more often on the internet as the owner’s of some websites have found it an enticing method of generating more money from the advertisers.

With the onset of click fraud, software has been designed to analyze data based on the traffic to a website. This information is used to determine the possibility of click fraud. If you advertise this way you should invest in click fraud software or you may pay more for advertising than you should be. This software costs from $99 to $299, so it is very cost effective. It is believed as much as 20% of the cost advertisers are paying out each month is due to click fraud. With 3.2 million dollars generated each year for this type of advertising, 20% is a very high dollar amount to be losing!

A common method of click fraud involves an online robot that clicks away at the advertisements listed on a particular website. This is the quickest method. Others either do it themselves, clicking away at the ads on their own website or they hirer others to perform the task for them at a price much less than what they receive in return from the advertisers. Sometimes click fraud is done not to make money but to sabotage competitors. This is done by finding websites that advertise for them and continually click the ads. This will then cost that competitor a great deal of money they have to pay out for advertising without any hopes of generating additional sales from that cost.

Those who participate in the act of click fraud should be very careful. There are strict guidelines in place by Google to protect the reputation of their Adsense operations. Anyone caught participating in click fraud will be banned from further advertisements on their website. Google has invested 2.7 million for their Fraud Squad. They feel this investment is worthwhile though as click fraud is a serious issue. It has the potential of destroying the entire advertising industry online as we know it.

There are legal issues involved as well. A California man was charged with obtaining more than $150,000 due to click fraud in 2004. He has been indited by a Grand Jury. However, there are no state or federal laws yet against click fraud. This particular man was only indited in his scam because he came clean about it with Google in a blackmail scheme. He was going to sell his secret of how he did it to Google for another $150,000. If they didn’t give it to him he threatened to keep on doing it. If we can get state and federal laws to see click fraud as a classification of fraud with the possibility of a felony charge and jail time it may deter the amount of click fraud that takes place.

Click fraud is a huge issue that plagues the success of Adsense. If you participate in Adsense then be warned on both sides of the field. As a provider of such advertising don’t be tempted to click on the ads yourself or with an automated system. The risk of getting caught is very high as are the financial and legal repercussions. As an advertiser pay close attention to high changes in advertising costs through Adsense. Take the time to question these increases. Is it click fraud or great increases in traffic? Have sales increased? It is a great idea to invest in click fraud software as well to protect your business as well as your advertising budget.
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Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading, and occasionally goes out for a short walk.
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3 Elements Of A Successful Advertising Campaign

Most business owners do not explore new marketing strategies until they experience a sharp decline in their revenue. Avertising campaigns are not evergreen. They evolve and grow, improve and degenerate. Most work at home, or small business owners shell out a substantial amount of money for a good ad campaign and then let it run dry.

The first strategy for success is found in the way you view the advertising campaign’s purpose. A good advertising campaign needs to do three things. First, it needs to collect data on the market. Who is buying. What is hot, and what is not.

Second, it needs to collect vital information about the people who make a purchase from your website. This can be compiled into a profile that helps you determine how to best reach your target market. It is a market research tool that helps determine what types of advertising works, at what times of the year.

Third, it should ‘brand’ your name and logo. A successful advertising campaign will imprint the company name and logo onto people’s subconscious. This increase their ‘decision to buy’ response when they visit the website.

For example, online shopping increases dramatically just before Christmas, but only if the payment gateway is fast and easy to use. However, if the user must leave the website to use the payment gateway, like paypal.com uses, then the statistics do not change. However, the payment gateway does not effect sales in the summer.

You’ll notice that no aspect of an advertising campaign is to sell the product – that is your website’s job. A successful marketing campaign manager never measure’s an advertising campaign’s success based on sales.

Large corporations will tell you that a successful advertising campaign may run for months before the results appear on the income statement.

The advertising campaign should be reviewed often, and compared to new methods, in the hunt for new ‘hot markets.’ However, hot markets burn out very quickly. The whirlwind of change that continuously sweeps through the marketplace is a powerful balancer. It gives small businesses an edge over the elephants that move slow and react to change in months, not weeks.

This is true, but there needs to be balance. Always keep 80% of the marketing budget in the tried and true marketing methods – even if they do not offer the big rewards. The other 20% of the marketing budget is free for exploration of new advertising mediums. Don’t discount anything. Look at the fortunes made when youtube.com and myspace.com skyrocketed to fame. For a few months, advertisers were raking in millions.

It is also important to keep a finger on the pulse of the population. There is a time to brand your company, and a time to break away from the pack and create a new image for yourself like Calvin Cline did with their underwear commercials.

The important thing to remember is to focus. Calvin Cline didn’t try to sell underwear to all age groups, they focused on a narrow niche. Work at home and small business owners need to learn this lesson – niche marketing is the secret to making millions.

The potential is expansive. Clever competition and new technology should be seen as marketing tools, not threats. Staying on the cutting edge is all about innovation and creativity. Money is no longer the #1 element to success. Many small businesses are becoming international on small budgets.

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Article Source: www.iwantcontent.com

Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at www.cashflowinstitute.com/videosignup.htm